Raiche Heats Up The Fall With “Burn Your Clothes”By Taylor Edwards
Oct. 15 2021, Updated 5:01 p.m. ET
Rising R&B vocalist Raiche has announced today’s release of her sultry new single, “Burn Your Clothes” – available now via GDE/Island Prolific/Atlantic Records at all DSPs and streaming services; the sizzling track is joined by an official visualizer, streaming now at the Massachusetts-based singer’s official YouTube channel.
“Burn Your Clothes” marks the first single from Raiche’s new project,LOVELAND, due in early 2022. The track follows her smash 2020 release, “Pick A Side,” available for streaming and download. The track – which was a top 3 Urban AC hit and reached #2 at R&B radio outlets nationwide while earning more than5Mworldwide streams – is joined by an official music video (streamingHERE) as well as a melodic remix featuring 2x GRAMMY® Award-nominated R&B icon Ty Dolla $ign, available now at all DSPs and streaming servicesHERE.
Named one ofBillboard’s “15 Hip-Hop & R&B Artists to Watch in 2021” as well as anESSENCE“Rising Star,” YouTube “Artist on the Rise,” and iHeartRadio “On The Verge Artist,” Raiche celebrated her ascent with a spectacular live performance of “Pick A Side” on NBCUniveral’s nationally syndicatedKelly Clarkson Show, streamingHERE.
With her sultry vocals and refreshingly unique singing style, Raiche – who recently lit up the Austin City Limits Music Festival with a show-stopping live set – has quickly proven to be a creative sensation and breath of fresh air in contemporary R&B. The gifted young artist fuses soulful roots with modern pop to concoct a genuinely distinctive new sound all her own, lit up with confidence, consistency, and positivity.
Born and raised in Pittsfield, Massachusetts, just two hours outside of Boston, Raiche devoted her energies towards music from an early age, uploading cover videos to YouTube that almost immediately earned her online applause. Her musical dreams almost came to a halt following high school graduation but some encouraging words from her beloved Nana eventually led her to Boston, where she met and began being mentored by DJ Knock Out. The local legend soon introduced Raiche to her GDE production team as well as to superstar songwriter Prince Charlez (Rihanna, Beyoncé, Usher), who promptly signed the talented vocalist to his recently launched Island Prolific imprint at Atlantic Records.
Now boasting close to17Mworldwide streams across her growing body of work, Raiche made her national debut with 2018’s “Money Pies,” streamingHERE; a colorful official video – directed by the all-female Verluxe collective – can be viewedHERE. “Complicated” followed the next year and was featured on Raiche’s acclaimed debut EP,DRIVE, availableHERE. The EP was further highlighted by the title track, “Drive,” featured in Netflix’sSelf Made: Inspired by the Life of Madam C.J. Walker.
LISTEN to “Burn Your Clothes”.
Read More about Raiche HERE.