From Amapiano Princess to Global Superstar: How Tyla Built Her Fortune
By Mandi MillerMay 12 2025, Published 12:06 a.m. ET
The Breakdown: Tyla broke onto the scene with viral hits and quickly became successful.
Tyla soared to stardom as a genre-bending artist with a distinctive sound rooted in South African amapiano and international pop. Now a Grammy-winning singer and global phenomenon, her fortune and sensation continue rising.
Her wealth has just started from her viral vibes, but she has multiple income streams growing her empire. Take a look at where her money flows.
What is Tyla's net worth?
As of 2025, Tyla’s estimated net worth is $1 million (Yahoo).
It all started in 2019, when Tyla dropped "Getting Late" with Kooldrink — a track that lit up social feeds and announced her arrival. The piece, a silky fusion of amapiano and pop, quickly circulated across social media, giving her an outlet to showcase her introduction.
She maintained the swiftness going with singles like "To Last" and "Been Thinking,” but everything switched in 2024 with the release of “Water.” The sultry, contagious track went viral on TikTok, smashed into the Billboard Hot 100, and achieved a remarkable milestone by winning her first Grammy Award for Best African Music Performance. Her debut album, Tyla, is a testament to her extraordinary talent and commitment to her craft.
Tyla
American singer
Net worth: $1 million
Although her career has only lasted three years, the Afropop singer has made an impact and made a name for herself. She has the awards to show for it, especially recent ones like her Grammys and BET Awards.
Birth Name: Tyla Laura Seethal
Birthdate: January 30, 2002
Birthplace: Johannesburg, South Africa
Mother: Sharleen Seethal
Father: Sherwin Seethal
In 2024, and made history as the very first and youngest African to win such an award, and many other accomplishments. Since then, Tyla has become a rising fashion idol, entertainer, and global ambassador for South African music.
Her breakout songs didn’t just top charts — they racked up millions of streams on Spotify, Apple Music, and YouTube, translating to serious royalties and digital sales. Each time fans hit play, share her tracks, or use her music in viral TikTok videos, Tyla earns revenue that multiplies with every stream.
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Posted by Tyla on Friday, December 6, 2024
Tyla's live performances and festival appearances, including headlining sets and international tours, are noteworthy. Her high-energy shows, compelling choreography, and signature style make her a beauty on any stage, allowing her to command higher booking rates as her star energy grows and fan bases grow globally.
With her distinctive style and growing influence, Tyla has secured fashion partnerships, beauty campaigns, and tech collaborations with powerhouse brands like GAP, Beats by Dre x Alo Yoga, Bose, and Stanley 1913. Her forceful aesthetic — a mix of edgy, effortless, and international chic — makes her a natural fit for indulgence fashion.
Tyla’s height of success is more than just a tale of viral stardom — it’s evidence that talent, concept, staying true to your culture, and evolving in the art of music can build a global empire.
