Tabitha Brown’s Business Empire: From Viral Videos to Clothing Lines, Haircare, and Cookware

The Breakdown: Tabitha Brown’s net worth was built through her dedication to various business ventures. From a viral Facebook video reviewing a vegan BLT to creating a clothing line, haircare products, and numerous brand partnerships, her empire continues to expand. What started as a passion for acting has transformed into a thriving entrepreneurial journey, inspiring millions in the process.

Tabitha Brown is the vegan auntie we all love. From her cooking and positive, affirming videos to her clothing line, cookware line, fragrance line, and even a kids’ TV show, what bag isn’t Tabitha Brown securing? Since 2017, Tabitha has been blessing our screens with inspiration, joy, and countless ventures. Let’s explore Tabitha Brown’s net worth.

In just nine years, Tabitha Brown’s net worth (per Exact Net Worth) is estimated to be between $4 and $5 million. We’ve all heard the saying “overnight success,” but in reality, it takes years of groundwork and consistency to achieve that so-called overnight success. This is Tabitha’s story.

In 2002, she was the late-night host of a local TV show. In 2004, Tabitha moved to Los Angeles to pursue her dreams of acting. In 2007, her life changed when her mother passed away, yet she continued to press forward. She began acting in small indie films.

In 2017, Tabitha went viral on Facebook with her video review of the vegan BLT from Whole Foods. To date, the video has over 5.3 million views. In March 2020, she created a TikTok account and quickly gained a following for her genuine energy and vegan cooking, with her videos regularly going viral.

From there, brand deals began rolling in.

Here’s a list of some of the brand deals and collaborations Tabitha has been a part of:

– Brand Ambassador for Whole Foods

– Dunkin’ Donuts partnership when they announced oat milk

– Assisted in marketing for The Pizza Plant, the first frozen plant-based pizza at Whole Foods

– Partnered with McCormick to create The All-Purpose Seasoning Sunshine

– Published her own cookbook, Cooking from the Spirit, released in October 2022

The list of accomplishments goes on.

Tabitha’s partnership with Target for her clothing line launched in May 2022. The collection included clothes, swimwear, stationery, accessories, and more. The partnership later expanded to include a cooking line featuring vegan food, cookware, and kitchen essentials. Today, Tabitha’s Target collection is still available online and in select stores.

Later in 2022, Tabitha launched a haircare line called Donna’s Recipe. For those who don’t know, “Donna” is the name Tabitha affectionately gives to her natural hair, which inspired the brand. Donna’s Recipe is a one-stop shop for all your natural hair care needs. Tabitha infused her love of food and hair into the products, with names like Sweet Potato Pie and Whipped Cream. The line includes shampoo, conditioner, vitamins, hair strength oil, edge control, and curl-enhancing gel.

Tabitha Brown’s net worth is a reflection of her hard work and hustle. From one viral Facebook video reviewing a vegan BLT at Whole Foods to brand deals, TV shows, book deals, a clothing line, a cookbook, and so much more, her success speaks for itself.