“Yeah Glo!”: How Memphis Rapper GloRilla Built Her Fortune From Rap and Brand Deals
By D.M.Feb. 28 2025, Published 5:57 p.m. ET
The Breakdown: Memphis rapper GloRilla rose to fame after her viral 2022 hit "F.N.F. (Let's Go)," which led to a major record deal and a fast-growing net worth of $2 million. She has since collaborated with Cardi B, released her debut album Glorious in 2024, and earned multiple awards, including two Grammy nominations. In 2025, she became the face of Decoding the Style Evolution of Rihanna entire Fenty brand.
GloRilla has become an undeniable force in hip-hop. The rapper, born Gloria Hallelujah Woods, has musical roots that run deep. She grew up singing in church, where she developed a strong spiritual foundation. She started rapping in her teenage years, and things quickly popped off for her. In 2019, she released her debut mixtape, Most Likely Up Next, followed by the EP P Status in 2020.
GloRilla talks to Shannon Sharpe on 'Club Shay Shay'.
GloRilla's career gained massive momentum in April 2022 with the release of "F.N.F. (Let's Go)," a collaboration with producer Hitkidd. The track went viral, leading to the #FNFChallenge on TikTok, and peaked at No. 42 on the Billboard Hot 100. Glo is now a global superstar, and her time in the music industry has resulted in a pretty hefty net worth. Here is a look at how the MC built her fortune.
What is GloRilla’s net worth?
According to Celebrity Net Worth, GloRilla has a $2 million net worth. She built her fortune fast, as she has only been in the rap game for a few years. After her hit "F.N.F. (Let's Go)" gained popularity, Glo signed a deal with Irv Gotti, and has not slowed down since.
GloRilla collaborated with Cardi B on the single "Tomorrow 2," which reached the Top 10 on the Billboard Hot 100. In November 2022, she released her EP Anyways, Life's Great..., which debuted at number 11 on the Billboard 200. Her momentum continued with the 2024 release of her debut studio album, Glorious, featuring tracks like "Yeah Glo!" and "Wanna Be" with Megan Thee Stallion.
Glo has also become an award-winning rapper. She won Best New Hip-Hop Artist at the 2022 BET Hip Hop Awards and received similar honors at the 2023 iHeartRadio Music Awards. Her hard work also led to two Grammy nominations in 2024.
GloRilla
Rapper
Net worth: $2 Million
GloRilla is a rapper from Memphis, known for hits like "F.N.F. (Let's Go)" and "Tomorrow." She is also the face of Rihanna's Fenty brands, which include Fenty Beauty, Hair, Skin, and Savage x Fenty.
Birth name: Gloria Hallelujah Woods
Birthdate: July 28, 1999
Birthplace: Memphis, Tennessee
Mother: name unknown
Father: Edwin C. Woods
GloRilla poses in the hallway on New Years Eve 2024.
GloRilla is now the face of Rihanna’s Fenty!
In early 2025, GloRilla expanded her influence by becoming the face of Rihanna's Fenty brand, representing Fenty Beauty, Fenty Hair, Fenty Skin, and Savage x Fenty. This partnership, set to launch in Spring 2025, marks the first time a single ambassador will represent the entire Fenty portfolio. The announcement follows a viral moment in July 2024 when Rihanna was captured enthusiastically rapping along to GloRilla's hit song "TGIF.” Glo later reflected on the viral experience in an interview with Vogue.
“I had just dropped the song and I was going to perform it at the BET Awards, and I was at rehearsals,” Glo recalled. “I sat down to take a break, hopped on Instagram, and that’s the first thing I saw. I couldn't believe it. I just screamed. I was like, ‘Ya’ll, Rihanna just posted me!’”
Now, GloRilla is officially part of the Fenty family and has undoubtedly built a strong relationship with Rihanna.
