Photo Credit : Moschino FW 2017

Here’s Why ‘Just Say Moschino!’ was Pulled from Nordstrom


Sep. 16 2019, Published 7:18 p.m. ET

words by Chevy Wolf

Fashion and drugs often go hand and hand. The industry is rumored to be fueled by lines of cocaine as long as football fields and enough alcohol to fill the Gulf of Mexico. Back in 2016, renowned designer Jeremy Scott, known for his iconic collections and artistry, offered an alternative to fashions alignment with illegal substances- he attempted to introduce prescription fashion.

Powerhouse retailer Nordstrom didn’t agree and pulled the line from its stores. Evidently the powers-that-be did not want to see t-shirt sized artwork of pill bottles on young kids just wanting to look on trend. 


photo credit: Moschino

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Scott spoke with Yahoo in reference to the collection’s titleJust Say Moschino.” “Just say Moschino!” the designer said, “I always say, fashion is the only drug I do. It keeps me going… and if my shows can give you that feeling of awe and joy again, that’s my gift. That’s what I’m passing on to you.” The collection was a playoff of the word “capsule” and Scott ensures there were never intentions to promote prescription drug abuse.

Many saw the collection as a way of accepting drug abuse, but one recovery counselor, Randy Anderson, didn’t. The Minnesota-based recovering addict started an online petition to have the collection pulled from shelves. Anderson was able to get the collection out of stores and off the web. “We appreciate all the constructive feedback we received from concerned customers and ultimately decided to remove the collection from our site and the three stores where we offered it,” a Nordstrom spokeswoman told Fortune.

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Photo Credit : Moschino

Jeremy Scott normalizes fashion while referencing issues or familiar characters in his clothing. It can be complex for those who do not understand fashion, but at the same time, drug abuse is deeper than threads. 

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