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SheaMoisture Announces Small Business Relief Fund


Apr. 3 2020, Updated 6:00 p.m. ET

To help ease the financial burn that the COVID19 outbreak left in its path, SheaMoisture has announced they will be awarding small business owners of color grants through their $1 million relief fund. The program, fittingly titled Community Commerce, sets to give financial, educational, and moral support to female entrepreneurs of color and small business owners of color during this tough time. 


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Throughout the month of April, small businesses owners of color can apply to receive a $10,000 grant from SheaMoisture. In partnership with We Buy Black, they plan to select 10 businesses and brands who have come up with unique and innovative ways to reach their customers and communities. According to Forbes, SheaMoisture feels this initiative is important because it can be the saving grace for many Black owned businesses during this time. 

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“During this unprecedented time of upheaval, small businesses are being disproportionately affected,” the CEO of SheaMoisture’s parent company Sundial Cara Sabin said in a statement. “For SheaMoisture, which was once a small business, the power of community and entrepreneurship is close to our hearts. Through this fund, we are committed to giving back to the communities that have helped us become who we are.” 

Aside from the relief fund, SheaMoisture also plans to provide educational opportunities for business owners through the Women of Color Business E-Lab, “which dovetails the brand’s existing programs that pair opportunities for funding with access to education and coaching.”

During these times, it’s imperative to support companies that are dedicated to helping others. Visit SheaMoisture’s website to shop through their quality skincare and haircare products to support them in their fight for small businesses owners.

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