PRSVR: the Fashion Empire of Margaret Williamson

PRSVR, also known for Persevere, stands for Passion, Resilience, Sacrifice, Values, and Respect. Founded by husband-and-wife team Margaret and Brandon Williamson in Chicago in September 2012, the luxury streetwear brand has now relocated to Los Angeles and will soon be celebrating its 7th anniversary where they’ll be releasing a new collection called the Artist Series where they highlight creatives, such as painters, to help play a role in their new design.

“The passion to dare while being equalized with the resilience to affect change. During the perids of perseverance, there will be great sacrifice in order to uphold our values, and earn our respect.” — PRSVR

Co-founder and managing partner Margaret Williamson is a mom-preneur with an MBA from the Kelley School of Business Management. Her plan for PRSVR is to elevate, enhance, and educate through everything that they do in fashion and philanthropy. Through her tireless work to sales and marketing efforts, the independent clothing brand has drawn high-profile clients such as Chris Brown, Steve Aoki, Jeremih, Nicki Minaj, Ashanti, Ciara, Swizz Beats, Zendaya, Diddy, and even Kevin Durant.

PRSVR offers bold designs that gives you a level of distinction not commonly found in high volume brands. Their classic silhouettes fused with a streetwear aesthetic boasts a variety of metallic hardware, vibrant colours, and premium leathers at an entry-level luxury pricing. What’s more, is that they also allocate a portion of the profits to The Living Word Ministries to strength families. It’s looking good for a good cause. Check out their fits on the Persevere Lifestyle website now.

“A brand for those who seek distinction and refuse to settle for the status quo.” — PRSVR