Tracee Ellis Ross

Tracee Ellis Ross' Pattern Beauty: Embracing Natural Hair


Feb. 20 2024, Published 6:48 p.m. ET

Tracee Ellis Ross, celebrated actress and beauty icon, has not only graced our screens with her talent but has also become a trailblazer in the beauty industry with the launch of Pattern Beauty. During a one-on-one interview, Tracee stepped up to discuss what the vision means for the black community.

Tracee is proud of what she has accomplished in her life and career, especially with her new line of natural hair care and beauty products. W Magazine had an interview with Tracee where she noted that: “[Pattern] is the result of 20 years of dreaming, 10 years in the making (I wrote my first brand pitch in 2008, right when girlfriends finished ) and 2 years of working with chemists,” she wrote... “I’m so excited to share this with y’all.” In this article, we are going to dive into the revolutionary world of Pattern Beauty, exploring its inception, the values it stands for, and how it has become a beacon for natural hair care and the preservation of Black culture.

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The Genesis of Pattern Beauty

Pattern Beauty was born from Tracee Ellis Ross's journey with her natural curls. Frustrated with the lack of products catering to textured hair, Ross decided to create her line that celebrates the unique beauty of curls, coils, and waves. Pattern Beauty emerged as a passion project, a response to the unmet needs of the natural hair community.

One of the distinctive features of Pattern Beauty is its celebration of curl diversity. The brand recognizes that no two curls are alike and offers a range of products tailored to different curl patterns and textures. From tight coils to loose waves, Pattern Beauty provides an inclusive array of products that embrace the diversity within the natural hair community.

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The Embrace of Natural Ingredients

Pattern Beauty takes pride in its commitment to using natural ingredients. The brand's products are free from sulfates, silicones, and phthalates, embracing a holistic approach to hair care. Tracee Ellis Ross has been vocal about nurturing hair with natural ingredients and promoting healthy and vibrant curls.

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Empowering Through Education

Pattern Beauty goes beyond being a product line; it is a platform for education and empowerment. The brand provides resources, tutorials, and tips on its website to educate users about their hair and foster a sense of empowerment. Tracee Ellis Ross's mission is not only to offer quality products but also to encourage a deeper understanding of and appreciation for natural hair.

Accessible Luxury: A Balance of Quality and Affordability

Pattern Beauty is an accessible luxury in the natural hair care market. The brand emphasizes quality without compromising affordability, making it inclusive for a broad audience. This commitment aligns with Tracee Ellis Ross's vision to ensure that everyone, regardless of their background, can access premium products for their natural hair.

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Social Impact: Advocacy for Inclusivity

Pattern Beauty serves as an advocate for inclusivity in the beauty industry. Tracee Ellis Ross has been vocal about the need for greater representation and inclusivity, not only in products but also in marketing and advertising. By challenging industry norms, Pattern Beauty contributes to a more inclusive narrative in the beauty space.

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Pattern Beauty has evolved into more than just a brand; it has become a cultural movement. The brand's presence on social media, especially Instagram, has fostered a community where individuals share their natural hair journeys, creating a space for mutual support, inspiration, and celebration of natural beauty.

Pattern Beauty, A Cultural Movement

Tracee Ellis Ross's Pattern Beauty is not merely a beauty brand; it's a transformative force in the natural hair care landscape. From its origins as a response to a personal need to its current status as a cultural movement, Pattern Beauty stands as a testament to the power of representation, inclusivity, and the celebration of natural beauty.

Tracee Ellis Ross has not only given the natural hair community the products it deserves but has also created a space for empowerment, education, and a redefinition of beauty standards in the realm of textured hair. Pattern Beauty isn't just a brand and it is not just another line of beauty and hair care products. It is a revolution and a movement that lends voice and power to Black people who are in love with their natural hair!

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