Timbaland & AI Pop Artist TaTa Debut “Glitch X Pulse” and Launch Stage Zero
By Devante CarrollOct. 20 2025, Published 8:30 a.m. ET
On October 10, 2025, Grammy-winning producer Timbaland debuted the music video for “Glitch X Pulse” by Tata Taktumi. Starring TaTa, an AI pop star, the debut single redefines what a performer looks like in the digital world.
The Glitch X Pulse Music Video
Directed by Mike Ho, the “Glitch X Pulse” video blends hip-hop, pop, and AI-enhanced animation into a mesmerizing futuristic visual. Jabbawockeez fans will spot the masked dancers slicing through pixel streams. The scene pulls viewers into a city built from zeros and ones.
TaTa, the AI pop artist, dances at the intersection of flesh and screen, blurring lines between human and avatar. Watching the Tata Taktumi music video feels like standing before a shattered mirror; everything familiar tilts, from dance shapes to ideas of who gets the spotlight.
Enter Stage Zero
If you’ve listened to music icons like Missy, Aaliyah, Justin Timberlake, Jay-Z, and Beyoncé, then Timbaland has already shaped your music experience. Now, with the release of “Glitch X Pulse,” the music producer switched gears again, setting up camp in a wild new world: Stage Zero, a next-generation entertainment studio merging human artistry with generative AI.
Timbaland teamed up with Rocky Mudaliar and Zayd Portillo to form Stage Zero. Stage Zero partnered with Suno AI to create artists like TaTa, but Timbaland says human effort still drives the bulk of the creative process.
“I would say 85% human, 15% AI,” he insisted in an interview with ABC News. “AI's just a tool.”
Breaking Boundaries, Building Culture
Skeptics aren’t shy. You hear the grumbles: Are real jobs and human creativity safe? Or does AI make everything boringly uniform? For artists from marginalized communities, you spot both hope and a knot in your stomach.
Stage Zero swings the spotlight to new faces, letting voices ring where doors once closed tight. But blink, and you might miss the all-too-human risk — machines creeping in where doorways should stay open.
The early buzz is noteworthy: Rolling Stone, Billboard, and ABC News labeled this a groundbreaking moment where music meets tech.
As the old guard wrings its hands and sniffs about authenticity, one thing is clear: the future is already here, uncouth and blinking, standing at the door and refusing to wipe its feet.
"Glitch X Pulse" is now available on all streaming platforms.
