Model Alizée Ekwakwe

The TikTok Craze: Juvia’s Place’s Liquid Blush Takes Over


Oct. 10 2023, Published 10:53 p.m. ET

Over the past year or so, blush has been the product of obsession on TikTok – as rosy cheeks made a comeback! Numerous users and influencers on the popular platform have been finding and sharing different ways of using this beauty staple beyond simply applying it on their cheeks.

Juvia’s Place Liquid Blush has been among the products that have gone viral, thanks to its ability to help users achieve a healthy and youthful glow conveniently. Continue reading below to discover why blush is making a comeback as one of today’s most popular skin-glowing makeup options, and why liquid blush from Juvia’s Place is at the center of this raging trend.

Juvia’s Place Liquid Blush

Liquid blushes have quickly become the go-to option for today’s discerning beauty enthusiasts. These products can even be conveniently applied on the go – using fingers. According to well-known and seasoned makeup artist, Lilly Keys, once you warm up the product “it sinks into the skin for a dewy, sexy, flushed appearance.”

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The liquid blush lineup from Juvia’s Place is the perfect option for women of color. The brand’s ultra-pigmented cream formula’s deep shades, such as burnt red and burgundy, have been a huge hit among users. These products instantly went viral on TikTok after their introduction in early 2023.

The creamy, buildable, and blendable formula of the brand’s lineup has led to widespread popularity. The selection includes 12 different shades to ensure that everyone can find something that perfectly matches their skin tones.

Why Is It So Popular?

Blush helps highlight the natural flush of your skin. It is not designed to carve out angles or conceal any elements of your skin. As such, this beauty product has gained a lot of popularity among minimalist makeup enthusiasts because it helps users embrace their unique beauty.

Liquid blush from the Juvia’s Place brand has been trending on TikTok for many reasons. For starters, it builds and blends easily, making it possible for you to achieve the best look with a few straightforward techniques. Furthermore, its long-lasting formula means that you don’t have to keep re-applying it. More importantly, you don’t have to worry about the product drying out your complexion as it offers a hydrated flush.

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For the best results, it is recommended that you apply the blush as the final layer, on top of your setting powder, conceale, and foundation.

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Juvia’s Place Liquid Blush Effectiveness on Black Skin

Even though the liquid blush trend has been on for the past few years, Juvia’s Place was the first brand to develop a liquid blush line comprised of products that match the skin care needs of people with darker skin tones. The brand’s impressive range includes a variety of shades, from Deep Burgundy to Candy Pink – making it possible for you to find your perfect match, whether you have deep, medium, or fair skin.

If you are unable to find something that matches your skin tone, the brand has designed its products to be easily mixed — to create custom variants.

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