Taliah Waajid

Natural Hair, Health, and Beauty: The Mission of Taliah Waajid


Jul. 1 2023, Published 10:42 p.m. ET

Taliah Waajid has been working in the hair and beauty industry for close to four decades. After being forced to care for and style her hair since she was a teenager, Waajid decided to focus on helping other Black women do the same. After working as a natural hairdresser in New York and Atlanta for several years, she decided to create a line of natural hair care products designed to meet the specific needs of her target audience.

In an interview, she stated, “Taliah Waajid Natural Hair Care Products was started in 1996,” when asked about when she founded her company. She continued to explain how this move was inspired by necessity, “There were not many products that catered to hair with curls, kinks and waves.”

Taliah Waajid Hair Care and beauty products are created using herbal extracts, fruits, and other natural ingredients. This boosts effectiveness when it comes to enhancing the health of your hair, skin, and body.

Product Variety

Over the years, the Taliah Waajid Brand has developed a variety of product collections designed to satisfy the needs of their clients. Currently, the company offers:

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Taliah Waajid Black Earth Products

This is the first collection that was offered by Waajid – it features various hair maintenance products including conditioners and shampoos. The items in this collection are specifically designed to make it easier for you to manage your hair and keep it healthy and stylish. They are created using natural ingredients (for conditioners and other maintenance products) and plant-based cleansing agents (for shampoos) that promote healthy hair, while also making it smooth and soft. Most importantly, all the products in this collection work well with all hair textures.

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Curls, Waves, and Naturals

Designed to cater to the needs of all types of curly hair, from the waviest to the tightest, this collection is made up of products that help keep your hair properly moisturized. These items also feature a mix of herbal extract humectants and emulsifiers.

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Kinky Wavy Natural for Kids

The brand also offers a custom collection that caters to the needs of the young. This category of products was developed in response to the unique requirements of wavy kids’ hair. The collection comprises products made from natural conditioners, moisturizers, and extracts — these soften hair instantly after application. It is also worth noting that no harmful ingredients are included in these products. By making your child’s natural hair more manageable, you can rest easy knowing that they won’t have to suffer any discomfort whenever you try to comb it.

Taliah Waajid Essential Oils

The brand also offers a selection of essential oil products proven to have significant hair care benefits. The company stands by the effectiveness of its castor oil product when it comes to treating dry ends and scalp – to restore shine and luster.

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Protective Styling

Protective hairstyles can help safeguard your natural hair from the negative effects of heat styling, pulling, and/or direct exposure to the elements. This helps reduce shedding, breakage, and tangling.

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