Tabitha Brown

Vegan Fans Rejoice: Tabitha Brown's Target Collection Expands for 2024


Oct. 16 2023, Published 3:24 p.m. ET

Tabitha Brown was the face of vegan foods at Target in 2023. From burgers to pasta, popcorn, potato salad, and even pickled okra, according to EatingWell, vegan lovers seemed to have it all. But guess what? Tabitha Brown’s Target collection is expanding in 2024. This time, it’s not just a blink-and-miss limited edition! Yep, you heard it right.

Tabitha shared the news herself during the Essence Festival of Culture 2023, announcing the relaunch and expansion of her popular vegan line. So, what is in stock for vegan fans and Target shoppers in 2024?

What’s Special About Tabitha Brown’s Collection?

Last January, Tabitha rocked Target’s shelves with 40 vegan products that were completely drool-worthy. It included plant-based burgers, creamy spreads, and savory sausages.

We saw vegans rush these products like they were Black Friday sales! The shelves were bare in no time, leaving fans craving more of Tabitha’s vegan delights.

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Speaking at the Essence Festival, she couldn’t contain her gratitude for her fans’ support. She thanked her squad for raiding Target and wiping out her collection faster than you can say “plant-based paradise.”

Remember, the current vegan food line from 2023 includes:

  • Vegan sausages such as Jalapeño, Mushroom, Cilantro, Mango and Basil flavors
  • Vegan burger patties in Barbecue varieties, Mushroom, and Garlic
  • Sweet Pea and Basil
  • Sweet Potato and Cauliflower
  • Pizza
  • Polenta and Wild Mushroom.

So what are the new ones you should be expecting?

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What to Expect From Tabitha’s Target Food Line in 2024:

During the panel discussion at the Essence Festival, she spoke about how swiftly the crowd sold out her food but promised even more in 2024.

And get this—she even treated the festival crowd to her favorite popcorn, spreading even more vegan love.

The actress and influencer promised her 2024 vegan food products at Target will return even better.

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More importantly, she confirmed the return of her favorite vegan collection to Target for the entirety of 2024, plus the addition of new ones.

More Than Just Food

Now, for the core Tabitha Brown fans, besides conquering taste buds, she’s also diving into – like many celebs in Hollywood and music – the world of beauty.

She has a vegan hair care line. Just in case you never heard of it, Tabitha calls it Donna’s Recipe. That’s great for fans who are vegans to the core and would like to pamper their hair with Tabitha’s magic potions while picking up her favorite vegan bites. Again, the vegan food and beauty products will be up for pickup at Target in 2024.

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So, as we gear up for 2024, it’s safe to say that Target’s vegan aisle will be the hottest spot to snag Tabitha’s scrumptious treats and other beauty care products. Get ready to fill those shopping carts because Tabitha Brown’s ensuring that vegan love spreads far and wide!

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