Simone Biles: Flipping into Business Ventures

Simone Biles is a decorated American gymnast who was famous for her appearance in her country at the Olympics. Simone is the most decorated gymnast in history and she proudly displays her recognitions and awards. Simone’s story from being in foster care to becoming the greatest gymnast of all time is quite inspiring and today she remains an advocate for children being abused in dysfunctional homes.

Outside of sports and advocacy, Simone has been flipping into several business ventures which are highlighted below.

Simone’s first business venture outside of gymnastics is the long-term deal she signed with “Athleta”. The deal was signed in 2021 and the scope was to collaborate with the company’s design staff to develop a range of signature products that work well with aspiring and young athletes.

The deal will also include multiple collaborations with “Athleta Girl”, an arm of the company that produces signature products for your girl athletes.

With this deal, Simone intends to inspire the next generation of athletes to take charge of their skills and abilities and through the use of the right sports gear, perform at their best. The deal will foster community engagement, ignite more activity, and encourage young athletes to bring out the best in them.

One of the scopes of the deal is for Simone to connect actively with young athletes and generate honest conversations with them to develop new programs that focus on supporting and elevating young women athletes.

Since Simone’s ideology is to champion the next generation of female athletes who aspire to get to the top, “Athleta” brand believes that the collaboration will enrich the sports brand while strengthening communities across the country.

In October 2023, popular pet food manufacturer, “Nulo” partnered with Simone Biles for the marketing of their products. It was a 15-second ad campaign video titled “Feel Incredible” and it featured Simone and her French bulldogs. Biles was able to impress with her performance in the ad, where she promotes using adequate nutrition to bring out the best in her.

She also emphasized on the need to feed dogs with good quality food from a trusted brand like Nulo. It was a 12-month duration campaign that gulped a whopping $10 million. The scope of the business deal was to emphasize the need for quality nutrition to boost everyday performance, especially in pets.

Simone Bile has had several apparel endorsements, especially with the biggest brands like Nike, she has also featured in ad campaigns for companies like Uber. These campaigns often include the endorsement of signature apparel.

Simone has business deals with several gymnastic-related organizations or causes. She promotes diverse gymnastic equipment and tools as well as nutritional supplements that can assist athletes to remain on top of their games.

Outside of the sports and business deals, Simone is an advocate of mental health awareness. She has granted interviews and also released content on social media to drive awareness towards mental health issues among athletes and how they can overcome them.