Beyond the Beats: Rihanna's Fenty Empire Takes Center Stage


Dec. 20 2023, Published 6:03 p.m. ET

There is no denying that Rihanna is a pop icon. Since her debut song, “Pon De Replay” in 2005 Rihanna has sold over 250 million records worldwide and achieved 14 No. 1 hit songs.

However, she took a break from music to focus on her ever-growing Fenty Empire, which includes a lingerie, makeup, and skincare brand — and she shows no signs of slowing down.

In fact, in 2021, Forbes announced that RiRi was officially a billionaire thanks to her success as a businesswoman.

Here is a brief highlight of how Rihanna has managed to grow and diversify the products in her Fenty empire.

Fenty Beauty

Fenty Beauty was the first brand to be launched by Rihanna after seeing a gap in the hard-to-match skin tones. Unlike other brands, when it was released it had 40 foundation shades for women of different races. Since its launch, Fenty Beauty now offers 50 shades of foundation, providing options for people with dark skin tones.

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Rihanna has also partnered with some industry-leading beauty influencers to ensure that Fenty Beauty remains fresh and continuously elicits excitement from the consumer.

“You have all these ideas of things you want for yourself, and for me, beauty was a natural fit because makeup is such a huge part of my career and image,” she told InStyle. “I wanted to do a line for years, but it needed to be credible, something that industry pros and girls around the world would respect.”

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Savage X Fenty

The launch of Savage X Fenty came about after the realization that there weren't many retailers selling lingerie for all sizes. From the start, the Savage X Fenty underwear, lingerie, and bras featured sizes up to 4X. Designing intimate apparel for different body sizes was tailored to help women of different body shapes find clothes that fit perfectly. The products in the Savage X Fenty collection are acceptable to different consumers due to their affordability and top-notch quality.

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Displaying their collection of products on the Fenty Fashion Show has helped to boost the brand's popularity. Rihanna's partnership with influencers and celebrities such as Cara Delevingne, Gigi Hadid, and Paloma Elsesser has also helped the Savage X Fenty brand create exclusive collections, making it more desirable and increasing product sales.

Fenty Skin

The Fenty skin line of products was launched in 2020 and has, over the years, gained popularity as it includes products that are best for all skin types. Like the Fenty beauty products, the skin care options are designed to cater to different skin needs, making them suitable for people of all skin tones.

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As a recognizable global celebrity, Rihanna has used her influence to promote Fenty skin products. In particular, she posts products on her Instagram page to create awareness and receive feedback on their performance.

The Making of A Beauty Business Empire

Moving into a new business industry can be challenging, making Rihanna's achievements in the cosmetics business praiseworthy. Her desire to improve products has played a pivotal role in her success. This has led her to design standout products that provide people with the best experience. Not to mention, Rihanna smartly employs her social media clout to showcase her products to a broader pool of customers.

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