Fashion's New Muse: How Normani Is Changing the Game


Oct. 19 2023, Updated 2:36 a.m. ET

Since her appearance on X Factor in 2012, Normani has become an unstoppable force in the music industry.

The Fifth Harmony singer pursued a solo career in 2018, and also signed a contract with Wilhelmina Models – joining a host of other popular musicians working with the agency. Since then, Normani has been a force in fashion, and inspiring fashion trends with her style on and off the red carpet.

Normani has partnered with multiple brands including Fenty and Urban Decay.

Over and over again, the artist has demonstrated her strong interest in fashion with her stunning outfits on the red carpet. With that said, here’s a breakdown of how Normani is influencing the latest fashion trends.

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1. Savage X Fenty

Back in 2019, Normani was picked as the first global ambassador for the Savage X Fenty lingerie line associated with Rihanna. Normani, who is a huge fan of Rihanna and her work in both the music and fashion industries, was overjoyed to be part of the Savage X family. This appointment came soon after the New York Fashion Week, where Normani had played a primary role during the brand’s show.

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“I think that being a part of Savage X Fenty is an amazing opportunity for me to show women that I’m also here for them too. I love how inclusive the brand is. Being a part of the show and being able to have the opportunity to dance and do what I love was so powerful,” she told Vogue. “I just love how inclusive [the brand] is and how it gives everybody the opportunity to feel sexy and beautiful and empowered—which is everything that I stand for as well. I thought it would be the perfect partnership.”

As a global ambassador, the budding fashion mogul has played an important role in subsequent campaigns launched by the Savage X Fenty brand.

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2. Urban Decay Global Citizen

In 2020, Normani was unveiled as one of the latest Global Citizens for Urban Decay. She was unveiled alongside other powerful women including singer G.E.M and Camila Mendes. This meant that Normani would be a common feature in the brand’s upcoming marketing material. This included an appearance in Urban Decay’s Naked Ultraviolet palette video.

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The artist took this opportunity to stamp her authority in the fashion industry. She said that she would use this new platform to ensure that the black community would be heard both in and out of the beauty industry.

3. TRESemmé

Normani loves being herself. She is big on using fashion to express her true style and personality. This is exactly why she partnered with TRESemmé back in 2022. As an ambassador for the widely known hair care brand, Normani played a key role in the “Power Your Style Project” campaign.

Normani said that she was excited to work on this project as it gave her the perfect opportunity to push against the societal double standards that dictate how women should act, speak, and look.

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“I was really honored to just be a part of the brand and everything that they’re doing. There’s a treat when I’m able to be in partnership with a brand that I really align with morally and the conversation they were starting,” Normani told Essence. “The fact that they trusted me enough to be able to be the voice for double binding, especially for Black women, the adversaries that we’re often faced with, and having our backs up against the wall. It’s a constant fight, but that’s why we are resilient.”

4. Bringing back '90s Makeup

The singer who is also juggling being a budding fashion mogul has professed her love for ‘90s makeup trends. She has gone as far as sharing details of her ‘90s-inspired makeup routine on her social media platforms. The artist, who strongly believes in carving out time for self-care in your daily routine, highly recommends the 15-minute makeup routine.

For large parts of her life, Normani has felt as if she had to act and look as directed by others. However, since she branched out on her own as an artist, she has also worked hard to be her true self.

She does this by showing off her unique sense of style and fashion – which are making huge waves fashion world.

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