Megan Thee Stallion

Megan Thee Stallion's Role in Promoting the 2024 Paris Olympics


Sep. 16 2023, Published 4:54 p.m. ET

Mega Thee Stallion was recently featured in an NBC commercial promoting the 2024 Paris Olympics. In the 50-second ad, she is shown pitching to executives her unique idea for the 2024 Summer Games, which she declares to be,“Thee Olympics, Hot Girl Style.”

“Thee Olympics, Hot Girl Style” pitch involves hosting an equestrian event at the beautiful Palace of Versailles. To the astonishment of the marketing executives, a “winged, fire-breathing, talking horse” appeared, to which the three-time Grammy-winning star replies, “Duh! That is the Ahhlympics.”

While Meg is the star of the commercial, NBC also worked with the U.S. Equestrian to produce a video that isn’t just authentic and realistic about dressage training but also highlights the sport and the athletes. The promo features female equestrians Kasey Perry-Glass, Laura Graves, Ashley Holzer, Anna Buffini, Susie Dutta, and Katherine Bateson-Chandler.

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Additionally, music producer Harvey Mason Jr. was involved in creating a modern version of the Olympic anthem, “Bugler’s Dream” playing on the spot.

Megan Thee Stallion Is Bring Awareness to the Olympics and Equestrian Sport

The commercial featuring Meg was first aired during the annual Macy’s Thanksgiving Day Parade, which exclusively aired on NBC.

Later in a statement to Rolling Stone about the commercial, NBC Universal’s CMO of Sports and Entertainment, Jenny Storms, noted, “As America gathers together today on Thanksgiving, we wanted to surprise the nation with an Olympic moment as big as the holiday, and what better way to do that than with ‘Thee Olympics,’ featuring Megan Thee Stallion and dressage horses at Versailles.”

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She added, “As we approach the new year, even more surprises are in store as we continue to bring to life the biggest media event of 2024 — the Paris Olympic and Paralympic Games.”

Fans of the Olympics and sports in general can expect even more interesting commercials in the run-up to the Summer Games. Having paid $7.7 billion for broadcast rights in the U.S. between 2021 and 2032, NBC intends to take full advantage of next year’s global sporting spectacle to get as many eyeballs tuned in as possible.

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Naturally, in the past few months, NBC has increased the promotion of next summer’s sporting bonanza. In fact, “Thee Olympics, Hot Girl Style” spot was the second fall commercial promoting NBC Sport’s coverage of the 2024 Olympics games set to kick off on July 26, 2024.

The first XXXIII Olympiad promo video in the fall campaign featured Peyton Manning pitching the idea of flying above the city of Paris in a baguette blimp. In the past summer, NBC has run other commercials featuring Paris Hilton and Dolly Patron, and WWE superstar Roman Reigns and Minions.

Meg’s New Life as an Independent Artist

The Houston native recently parted ways with her label, 1501 Certified Entertainment. This follows a three-year legal battle in which she wanted to break the deal she signed in 2018, after terming it as “unconscionable.”

While she has not signed any recording deal yet, Meg is still putting out music. On an Instagram post, she said, “I have no label right now, and we’re doing everything funded straight out of Megan Thee Stallion’s pockets. So, the budget is coming from me. Motherf**kin’ Hot Girl Productions,” including her latest single “Cobra.”

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She added, “I’m so excited to be doing something for the first time independently since it was just me and my mama. [I’m] so excited because it’s really just me this go-round until we sign to a new label.”

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