Madison Beer is one of the greatest young stars of our generation. Ever since she was discovered by Justin Bieber in 2012, Madison has been climbing the ranks to stardom. Today, she has multiple nominations for the Teen Choice Awards, MTV Video Music Awards, and even a Grammy Award for best immersive album.
Ten years after her breakthrough, Madison Beer was named ambassador for Fenty Beauty — Rihanna’s very own makeup company. Fenty Beauty has always been about inclusivity, and picking up Madison Beer was yet another way to show their commitment to all types of ethnicities and skin tones.
Madison Beer’s Background and Partnership
Madison Beer is of mixed ethnicity. Her mother is Ashkenazi Jewish, while her father is Moroccan Jewish. This gives her a unique background and skin tone.
Madison has a slightly tan skin tone. Something that, for the longest time, was generally ignored in the beauty industry. For years, almost every product to come out catered to white skin tones, and very few products were designed specifically for BIPOC people.
With Fenty’s large catalog of different tones, people like Madison are finding the colors they need to match their skin tones. Madison has said she uses Fenty’s foundation, contour, bronzer, and lip color. She also used a bunch of Fenty Beauty products in her music video for “Dangerous.”
Madison has always been a big fan of Rihanna. “I idolize Rihanna and knowing that she created Fenty Beauty to make beauty more accessible to people of all different skin types and tones is a perfect example of why,” she told Women’s Wear Daily.
Fenty Beauty’s Commitment to Diversity
Aside from Madison Beer, Fenty Beauty upholds their commitment to diversity by partnering with a few other BIPOC ambassadors including Madison Bailey (a biracial actress with a darker skin tone) Kane Lim (a Singaporean TV personality with a Chinese / Southeast Asian background), and Nikita Kering (a Kenyan musician, actress, and media personality).
Fenty Beauty is pushing out beauty products that don’t only “include” BIPOC people as an afterthought, but are made specifically for them. Their goal is to provide all kinds of beauty products for people with different skin tones. According to Rihanna, the brand was made for people of all "shades, personalities, attitudes, cultures, and races.”
Into the Future
Today, Madison Beer is a strong ambassador for Fenty Beauty. She has a page on the Fenty website displaying her go-to products such as the Eaze Drop blurring skin tint, Gloss Bomb universal lip luminizier, Pro Flit'r soft matte long wear foundation, and more.
Meanwhile, Fenty Beauty continues to push for inclusivity and innovation, releasing a new set of skincare, body, makeup, and gift set products for everyone to enjoy.
There’s still work cut out for them to bring BIPOC makeup to the mainstream. But one thing is for sure, efforts of companies like Fenty Beauty have been making waves, and are paving the way for a future with more inclusivity.