Kelly Rowland

Kelly Rowland's Fashion Line Is Making a Bold Statement


Nov. 16 2023, Published 10:34 p.m. ET

When Kelly Rowland first came on the scene she was one third of a girl group named Destiny’s Child, alongside Beyoncé and Michelle Williams.

After years performing together and ultimately becoming the world's best-selling girl group , Kelly went solo and released hit songs such as “Motivation” and “Dilemma.” Unsurprisingly, Kelly quickly made a name for herself and today is one of the best R&B singers.

However, Kelly is not only a successful singer — she has also expanded her empire to include a fashion line. Here is a detailed look into her collection and how she uses it to empower women.

Kelly Rowland Creates Her Own Fashion Line With JustFab in 2020.

In 2020, JustFab, the online fashion retailer, announced a partnership with Kelly to release a collection of footwear and apparel that was made up of her favorite fall styles.

Although the singer had collaborated with the brand before, this would be her fashion design debut. "Kelly is a fashion icon, singer, songwriter, actress, mother, champion of women, and so much more. We couldn't have asked for a more incredible woman to represent the brand,” shared Daria Burke, the CMO of JustFab, at the time.

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This collection marked a new and exciting chapter of Rowland’s life, intending to empower women and champion body positivity.

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Kelly Rowland’s Efforts to Empower Women Through Fashion

This was not the first time Kelly has advocated for women's empowerment. She has always used her influence to promote empowerment through emphasizing body positivity and healthy living. She is also very passionate about fashion, and this backed by her objective to empower women, were the driving force behind her 2020 JustFab debut fashion line.

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The singer and songwriter celebrated her 40th birthday in 2021, welcomed her second child, and released her EP, “K” — but that wasn’t all. In the same year, Kelly launched her second collection with JustFab, drawing inspiration from Greek warrior goddesses and the strength, power, and confidence of women. It’s incredible and inspiring to think how Kelly managed to design a whole footwear and apparel collection while juggling multiple projects.

Kelly expressed her desire to provide ladies with an essential style that would become their go-to and one they couldn’t live without.

“I partnered with JustFab to ensure women everywhere feel confident and empowered this fall. I want this collection to make women feel unstoppable,” Kelly shared.

Regarding this, she wrote, "This past year was completely unprecedented, and as I reflect on all that has happened, I am once again reminded how miraculous and multifaceted women are. How many different people we can be in one day, one hour, one minute? How many different hats we wear."

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Kelly Rowland Taking Fashion Industry By Storm

Kelly Rowland has always been a feminist, from creating women empowerment anthems to making timeless music to advocate for the same. She is now taking the fashion industry by storm, creating collections for women she sees as her muses and warriors who lead with grace. We can’t wait to see what she does next.

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