Shea Butter

Empowering Natural Beauty: The Hanahana Beauty Brand Story


Dec. 26 2023, Updated 6:29 p.m. ET

Skincare products and brands that have scaled from personal use always tick whenever they hit the market.

And that's the case with Hanahana Beauty. The brand’s founder, Abena Boamah, was tired of buying skincare products with unknown ingredients and started making her own using her mom’s recipes.

With time, the former algebra teacher decided to scale her products to help more people struggling with keeping their skin radiant, mainly focusing on Black women.

Here is everything you need to know about Hanahana Beauty.

Her Standout Product Offerings

Abena Boamah, a Chicago-based Ghanaian American, started using raw shea butter to ultra-moisturize her skin from an early age. She was inspired by her mother’s method of preparing skin care mixture for family use, where she would heat shea butter and cloves and then create her own body butter concoctions.

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It later inspired her to reformulate the products and turn them into a brand in 2017, to help other Black women preserve and improve their skin with natural, healthy products. She has now scaled her production to offer a variety of scented skincare products made from completely natural ingredients, and here is a deeper look into what makes these products outstanding.

Natural Ingredients Take Centre Stage

Long gone are the days of using harsh chemicals on your skin with questionable ingredients. Hanahana Beauty prioritizes natural butter, oils, and essential oils while making their products gentle enough even for the most sensitive skin.

Abena took it upon herself to go back to her motherland and acquire her main product, shea butter, straight from the source, Ghana, shipping it herself to her production quarters. Her natural-based production aligns perfectly with the current clean beauty movement, where consumers crave transparency and ingredients they can trust.

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Take the brand’s Shea Body Butters, for example. Packed with the nourishing goodness of shea butter, it gently sloughs away dead skin cells without the irritation often associated with traditional scrubs. And because it’s free from parabens, sulfates, and phthalates, you can enjoy guilt-free pampering, knowing you’re nourishing your skin with nature’s best.

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Handcrafted With Love

Talk of commitment to absolute quality. Each Hanahana Beauty Product is meticulously handcrafted, ensuring a level of quality and attention to detail that’s hard to find in mass-produced alternatives. This dedication to the craft shines through the rich textures, intoxicating scents, and overall luxurious feel of their products.

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Take their 2-in-1 Body Bar, an after-shower moisturizing and exfoliating body bar, made from a few natural ingredients including cocoa butter, avocado oil, brown sugar, and of course, shea butter.

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Setting Trends With a Scented Appeal

Yes, Hanahana products are all natural to cater to today’s conscious consumer, but the brand also understands the power of a scent to transport and transform and goes hard on it. Take their exquisite fragrance combinations, like lemongrass shea butter or lavender vanilla, for instance.They offer olfactory escapes that elevate your self-care ritual to a whole new level.

How Hanahana Gives Back to Its Producers

When starting her brand, founder Abena Boamah-Acheampong, made sure she sourced her shea butter from a shea-butter cooperative called Katariga in Ghana, and she pays twice the fair-market price for her shea butter.

“Now we have built this genuine relationship with the cooperative, going on for three years. We are a growing company. We are keeping the commitment,” she told The Cut in 2021. “I come from an education and therapy background, so a focus on that was especially important. These people are giving us their raw materials, so they should have health care if we can offer it because we are benefiting from their work.”

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Products Beyond the Hype

Hanahana Beauty continues taking its rightful place as a front-runner in the scented body product arena. Their top commitment to safe, quality, and sustainable products and swift response to trends and customer demands make them a favorite choice for anyone's natural and indulgent self-care experience.

They are undoubtedly a brand to watch as they continue leaving a fragrant mark on the industry with every handcrafted creation.

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