Hyper Skin’s founder, Desiree Verdejo has struggled with acne spots since her teenage years. After feeling overlooked by the beauty industry for many years, she embarked on a journey to create a skincare brand – and products – that could effectively address her concerns, while also adhering to the ethos of her target market.
The entrepreneur is passionate about building a brand that centers on real skin and realistic standards covering all skin types and tones. The brand is setting new standards for modern clinical skincare by developing innovative formulas that provide real results.
To find out more about Hyper Skin’s innovative product development process, continue reading below.
Hyper-Targeted Product Brief
It is important to have an accurate and detailed product brief when developing a new product. To make sure that the brand develops products that address the specific problems of its targeted customer base, the founder came up with a hyper-focused product brief. She used her personal experiences and the lessons she had learned as a beauty store owner, to accomplish this goal. With the right product brief, Hyper Skin’s products could effectively address the hyperpigmentation issues faced by black and brown people.
Furthermore, the product she had in mind had to boost inclusivity and body positivity, which gave it a multicultural element. Moreover, she also aimed to develop a product that catered to the health, social, and environmental concerns of the target market.
With all this in mind, Hyper Skin’s founder set about getting the right product formulation to meet all the desired objectives.
Clean Clinical Ingredients
To ensure the creation of effective formulations, Hyper Skin uses clean clinical ingredients in all of its products. For people dealing with sensitive skin, it is important to know exactly what is in each product you use on your skin – something that the brand appreciates.
For this specific brand, the term clinical ingredients means using highly concentrated natural ingredients where possible, combined with clean active (clinical) ingredients that have been shown to bring about glowing, smooth, and clear skin. The ingredients chosen by the brand are known to brighten the skin, instead of lightening it.
Some of the common natural ingredients found in Hyper Skin’s products include Vitamin C, Vitamin E, and turmeric. Their preferred clean clinical ingredients include kojic, glycolic, and salicylic acid. If you would like to get a better idea of what is included in the brand’s products check out the comprehensive list on the ingredient glossary of their website.
All of the skincare products sold by the brand are also vegan. Furthermore, its product development process is cruelty-free – meaning that it doesn’t test its products on animals.
Hyper Skin has been highly innovative when it comes to developing effective hyper-targeted skincare products. The brand’s meticulous and innovative product development process is designed to ensure that the resulting product appeals to its target market. In addition to inclusivity, the brand also focuses on skin health when developing products. Their products can be used by both men and women looking to maintain healthy skin.