Ciara Princess Wilson, popularly known to her fans as just Ciara, is a popular American pop star. Ciara’s foray into fame began in the early 2000s when she released her debut studio album, “Goodies.” Currently, the singer cum businesswoman has a wide catalog of music comprising popular hits such as “Body Part,” “Dance Like We’re Making Love,” and “Like a Boy.” when the singer isn’t writing music, she is a wife, mother, and an astute entrepreneur.
A field the Grammy-award-winning singer has taken an interest in is fashion, which makes sense considering her incredible fashion sense. Ciara has never shied away from making a fashion statement and is a known front-row fixture in the European Fashion Week. In today’s article, we will cover Ciara’s fashion ventures and her impact on the fashion industry.
Ciara Launches Sustainable Fashion Brand
There is an underlying relation between music and fashion besides the fact that they are both art forms. For a long time, music has played a huge role in shaping fashion trends. We have seen musicians such as Pharrell William, Beyonce, and Rihanna play active roles in the fashion industries through creative directing and designing, so Ciara is not a first.
The mother of four believes she can do more for her community than what music allows her to. In 2020, Ciara set out to add fashion designer to her long list of titles. Together with her NFL star husband, Russell Wilson, and Christine Day (former CEO of Lulemon), she launched a sustainable fashion brand, House of LR&C (Love, Respect, and Care). For Ciara, it wasn’t just a business venture. It was about creating a brand that provided unique clothes that would lead to a more sustainable industry.
LOVE IS THE ANSWER
Under the parent company, House of LR&C, Ciara launched a subsidiary fashion brand, LITA (Love Is The Answer), for women that is described as an accessible luxury women’s brand. The brand’s first collection, unlike other celebrity-driven fashion companies, provides a range of apparel from jackets to knitwear, dresses, and accessories that are made from eco-friendly materials. From that, you can tell that LITA has the potential to become successful like other musician-owned fashion companies such as Ivy Park.
As the brand name suggests, the LITA was inspired by love and Ciara’s effortless, tomboy chic style. In addition to being sustainable, 3% of House of LR&C's net revenue goes to the Why Not You Foundation, a celebrity couples’ non-profit organization committed to children’s health and education.
Ciara Is Making a Huge Impact
Artists and celebrities have a responsibility to use their platforms to influence change in their community. For some, it is through funding, activism, and advocacy for issues such as mental health, gender-based violence, and equality. For Ciara, it is through music and fashion. With increasing environmental pollution and global warming, Ciara’s efforts to create a brand inclined towards sustainability will revolutionize the fashion industry and bring change even outside the industry. While at it, Ciara is providing women with accessible, ready-to-wear fashion that spreads love and positivity.