Cashmere Nicole has successfully turned Beauty Bakerie into an inclusive success by getting some notable celebrities to endorse the brand’s products. The brand was founded in 2011 and it is known for its high-quality, bakery-themed range of products targeted at deeper skin tones.
Its most popular products include the Matte Lip Whips and Flour Setting Powder. According to Nicole, her health struggles were her motivation for starting the brand. Since she was diagnosed with breast cancer a few years back, Nicole has continued to research and promote high-quality skin care products with safe ingredients.
"To go from food stamps to a multi-million-dollar business, it's a testament of how much you can overcome, how many no's and how many doors can slam before you can get back up." – Cashmere Nicole.
Beauty Bakerie’s Extensive Foundation Range and Other Products
Beauty Bakerie is mostly popular for a wide range of foundation shades and amazing powders. Most products launched and sold by the company are highly rated on Ulta. The company also has more than 1.2 million followers on Instagram alone, not counting those on Facebook and other social media platforms.
Other popular products from this brand that have been endorsed by celebrities include; Face Flour Baking Powder, Eyelash Icing Mascara, InstaBake 3-in-1 Concealer, Sugar Lip Scrub, and Cake PopLippie Mini.
Beauty Bakerie Lip Whips Endorsed by Olympic Champion Gabby Douglas
One of the celebrities who endorsed and influenced Beauty Bakerie is the Olympic medalist Gabby Douglas. She helped in creating a special curation set of 5 lip whips and they were designed by Gabby herself.
The collection was designed with vegan ingredients which means they are gluten and cruelty-free. This collaboration has had a huge influence on the brand’s image with vegetarians and vegans having to rely on the special products for their true vegan-rich effect.
Beyoncé Uses Beauty Bakerie Face Flour Baking Powder Product
Sir John, Beyonce’s makeup artist, is known to apply Beauty Bakerie’s Face Flour Baking Powder on the artist’s face to achieve a unique glow, especially before her performances. The product was particularly applied to Beyoncé before she attended the premiere of The Lion King in London in 2019. The product seems to match her glowing face with her attire and the fashion world noticed this effect. The news of Beyoncé wearing the Beauty Bakerie Face Flour Baking Powder was all over the internet giving the brand a subtle boost in marketing.
Cardi B is a Fan of Beauty Bakerie’s Baked and Whipped Product Range
Popular entertainer Cardi B is one of the notable people who fancies Beauty Bakerie’s products. She has been spotted wearing some of the brand’s lip products and concealers before major events even at some of her shows and she sometimes displays them in her videos.
Some Cardi B followers who noticed the appearance of these products in her videos discussed on her social media platform thus generating a buzz around the brand name.
Beauty Bakerie and Charities
Celebrities are not the only ones promoting Beauty Bakerie’s image nationwide, the brand owners have created a $40 million company that prioritizes charity.
The company donates clothes, money, toys, and many other essentials to orphanages across the world. A significant portion of sales generated by Beauty Bakerie brands goes to charity causes and to date, they have donated items worth more than $110,000.