Mielle Organics Founder and CEO Monique Rodriguez (C) and her family.

Celebrating Mielle Organics: A Leader in Textured Hair Care


Dec. 3 2023, Published 7:41 p.m. ET

Mielle Organics is a fast-growing hair care company started in 2014 by Monique Rodriquez. The brand uses natural, organic ingredients to make its products, which include the top-selling Mielle Organics scalp and hair oil.

Monique founded this company after undergoing a traumatic event of child loss. During her healing process, she realized she could use the opportunity to try something she always wanted to establish: a hair beauty business.

Mielle Organics Products

Mielle has over 90 hair products, including the best-selling Mint Almond Oil Rosemary Mint Scalp and Hair Oil. The main natural ingredients for hair products include honey, rice water, avocado, and almond oil, so you can easily choose what fits your hair needs.

Besides hair care products, the company sells high-quality hair brushes, shower caps, head buds, bonnets, and scarves. Some facial masks and skin products are also available, but not in plenty.

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The company has an easy-to-navigate website with well-arranged items in the collection. Whether you need an accessory or hair food, you can easily select your choice to get well-filtered results, saving you time in the buying process.

The Cultural Impact of Mielle Organics

Mielle Organics founder Monique is a black entrepreneur. Most of the hair products in her company focus on textured Black hair because she clearly understands the challenges people with curly/textured black hair go through.

In December 2022, Alix Earle a top TikToker started an online debate after claiming that the Mielle Organics oil helped grow her care. Alix, a white entrepreneur, helped create awareness of the products, although many people doubted her, considering the product is meant for Black hair.

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Over the years, Black hair products have been limited, but the case is no longer the same because more black entrepreneurs are establishing more black hair products. These products, including Mielle Organics, empower people with dark skin and help them get the right products for their textured hair and dark skin.

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After the heated online debate, Monique released an official Instagram statement saying that she is committed to developing quality hair products for all skin types. Monique founded the company to fill the market gap of not finding the best hair products for her Black, textured hair.

Mielle Organics Achievements

The use of organic products in Mielle has been a top selling point, considering that many people are allergic to artificial products. According to Monique, the products used by the company include blended herbs and multiple amino acids meant to boost natural hair growth. Since her statement about organic products, the company has grown consistently, and the products can now be found in more than 100,000 stores globally.

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As a Black entrepreneur, Monique has undergone many challenges but overcame them all to become an industry leader. She has received multiple recognitions and publications from leading websites, thanks to her great contribution to the textured hair industry. Rodriquez has even appeared on top platforms like the Steve Harvey Show to talk more about her company and the well-received products.

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In January 2023, Mielle Organics partnered with Procter & Gamble (P&G) to expand operations. In 2021, the company secured $100 million in venture capital funding.

Mielle Organics Growing and Thriving Every Day

In nearly 10 years, Mielle Organics has grown to become one of the leading companies in the hair beauty industry. The CEO, Monique Rodriquez, is determined and is always looking for new profitable partnerships, hence the company’s success.

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