John Legend

​​Discover Eco-Friendly Beauty From These Black-Owned Brands


Aug. 19 2023, Published 2:42 a.m. ET

Buying from Black-owned sustainable brands allows you to do your part in preserving the environment while also supporting the Black community. Numerous Black-owned brands are offering top-quality sustainable beauty products. These brands use ethically sourced materials, non-toxic natural formulations and sustainable packaging among others.

Whether you are looking for toothpaste, skincare products, or deodorant, you can find a host of awesome options out there. Read on for a list of Black-owned sustainable beauty brands that you should know about.

Dirt Don’t Hurt

Dirt Don’t Hurt is a natural, vegan and cruelty-free beauty company owned by three sisters. They produce bamboo toothbrushes, bar soap, tooth powder, body and face oils and tooth and gum oil among others. During their pregnancies, the sisters discovered that most of the available personal care products came with toxic ingredients. This inspired them to start developing their brand of natural non-toxic personal care products.

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Base Butter

Designed to develop products that meet the specific needs of people with oily skin, Base Butter produces and markets reusable cleansing cloth, Sustainable Makeup Remover and Radiate Face Jelly (a lightweight moisturizer). Their products do not contain any animal products and are not tested on animals. Furthermore, the brand uses reusable, recyclable and plastic-free packaging for their Radiate Face Jelly.

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This Black-owned beauty brand focuses on producing and marketing makeup products specifically made for women of color. Mented’s lipsticks, powders and foundation come in a selection of darker shades. The owners founded the brand to make sure that BIPOC makeup users don’t have to feel the disappointment of not finding “nude” makeup shades that match their skin tone.

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The Lip Bar

The Lip Bar offers a wide selection of beauty products, including, mascara, eyeliner, bronzer, blush and palettes. When it was founded back in 2012, the main focus of the brand was to produce and market a lipstick range characterized by a selection of color options, but without unnecessary chemicals. This brand also strives to develop a make-up line designed to help users achieve the desired look with a minimal variety of products.

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This brand was established after the founder, Nyakio Grieco, discovered age-old skincare secrets while visiting her grandmother in Kenya, back when she was a child. Nyakio sells a variety of beauty products, including Marula and Neroli Brightening Oil, Sweet Almond Cleansing Oil Balm and Kenyan Coffee Face Polish. All their products are vegan and cruelty-free.

There are plenty of Black-owned beauty brands that produce high-quality natural products in a sustainable and eco-friendly way. This will ensure that you always look fabulous without harming your body or negatively impacting the environment.

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