Shani Darden

Elevate Your Skincare Game with These 6 Black-Owned Brands


Jul. 8 2023, Published 7:16 p.m. ET

For a long time, people of color have been underserved when it comes to beauty and skincare products. However, with more people fighting for inclusivity, there has been an improvement with popular brands like CeraVe embracing diversity.

Still, the lack of products tailored to the specific cosmetic needs of Black people has resulted in a surge of Black-owned skincare brands to cater to this marginalized demographic.

Here are some Black-owned skincare brands changing the narrative and that deserve to be given their flowers.

Hanahana Beauty

When you think of skincare brands made for people of color, Hanahana is likely the first to come to mind. It is one of the most popular black-owned brands with a deep understanding of skincare, founded by Ghanaian-American Abena Boama.

The brand is best known for its authentic shea body butter, which is ethically sourced from Ghana. The body butter is available in five scents and can be used on all skin types.

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Shani Darden

If the name Shani Darden sounds familiar, maybe it’s because it was founded by esthetician Shani Darden who caters to some of the hottest faces in Hollywood, including Jessica Alba, Kelly Rowland, and Shay Mitchell. Shani grew a passion for developing products she could not find, and it is safe to say that they deliver the desired results.

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Some of Shani Darden's popular products include Retinol Reform and Lactic Acid Serum.

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Humanrace is a skincare brand founded by the incredible singer Pharrell Williams, whose skin doesn’t seem to show any sign of aging. His collection of three-piece skincare products meant to be used together provides remarkable results. It includes the Rice Powder Cleanser, Lotus Enzyme Exfoliator, and Humidifying Cream and is a gateway to glowing youthful skin.

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54 Thrones

Nigerian Christina Funke Tegbe founded this African beauty brand to provide clean products rooted in the continent's deep culture, diversity, and beauty rituals. Some 54 Thrones products. like the Barrier Repair Cloud Body Cream, have been made from diverse ingredients sourced across Africa, featuring an extract from the South African Resurrection Plant, a miraculous desert plant with deep ancestral roots.

Hyper Skin

Hyper Skin offers a range of result-oriented dark spot treatments and serums to help clear your skin of stubborn dark marks and hyperpigmentation. The brand was developed by entrepreneur Desiree Verdejo, who grew up struggling with severe acne. She also experienced hormonal acne and the resulting dark spots and hyperpigmentation during her pregnancy and couldn’t find a working product.

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Infused with vitamin C, E, bearberry, turmeric, and kojic acid, Hyper Skin products cater to a broad market prioritizing underserved women of color.

Keys Soulcare

Keys Soulcare is a creation of singer and songwriter Alicia Keys to provide women of color with clean skincare products. The singer, whose skin is as perfect as her singing voice, worked on her brand with Dermatologist Renee Snyder, the co-founder of the clean beauty brand W3LL People.

With an emphasis on the connection between skincare and self-love, Keys Soulcare produces products ranging from facial massage tools to aura mists designed to practice soul-nourishing rituals, self-love, and meditation.

Made for People of Color By People of Color

With more Black-owned skincare brands coming up, it is easier for people of color to find products that cater to the unique needs of black skin. Still, contrary to many shoppers’ beliefs, these products cater to everyone, delivering desired results.

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