Fenty Beauty by Rihanna

Skincare Revolution: Black-Owned Beauty Brands to Know


Feb. 9 2024, Published 7:58 p.m. ET

They say beauty is only skin deep but that doesn't mean our skin has to look and feel anything less than radiantly healthy! Today we are going to discover a radiant revolution in skincare and beauty with innovative Black-owned brands. A whole new focus and energy is emerging in the skincare market, led by some of the most popular Black-owned beauty brands in the game.

The health and beauty industry is a thriving marketplace and only continues to grow every year. McKinsey and Company noted that "Over the past decade, Americans have spent more than $500 billion on beauty products. Last year alone, the US beauty industry was worth $60 billion, and with a compound annual growth rate (CAGR) of 5 percent, it’s expected to reach $73 billion by 2025. Likewise, spending on beauty is robust among Black Americans, a diverse and growing group of 41 million people with increasing spending power. In 2021, they spent $6.6 billion on beauty. That’s 11.1 percent of the total US beauty market, lagging slightly behind the 12.4 percent Black representation in the total US population."

From luxurious formulations to cutting-edge technology, these trailblazing entrepreneurs redefine self-care. Elevate your routine while supporting diversity and excellence. Unveil a new era of beauty that celebrates authenticity and inclusivity.

Successful Black Skincare and Beauty Brands

In the skincare and beauty scene, thriving Black-owned brands command attention. And they are doing more than just selling fancy products. They are innovating the game. When it comes to what people need for their skin, these brands get it, and they are not afraid to stand out. They understand the importance of looking good and feeling empowered to be yourself. They show that realness and diversity are the new cool in beauty. Here are ten popular Black-owned beauty brands on the scene.

1. Fenty Beauty: Revolutionizing beauty with inclusive shades and formulas suitable for all skin tones, Fenty Beauty by Rhiana boasts cruelty-free products and a commitment to redefining global beauty standards that embrace people of all sexes, genders, and body types.

2. Pat McGrath Labs: Renowned makeup artist Pat McGrath established this name-sake beauty brand. With a unique palette of pigments and textures, redefining beauty standards is easy. McGrath's artistic vision permeates every product and reflects her undying innovation.

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3. Beauty Bakerie: With a commitment to cruelty-free, vegan formulas, Beauty Bakerie's sweet-themed cosmetics are known for their longevity, inclusivity, and empowering the beauty of individuality, something founder Cashmere Nicole is passionate about.

4. Briogeo: Nancy Twine's creation, Briogeo, is more than just a beauty brand. It is a commitment to clean and effective hair care for all textures thanks to its foundation of natural ingredients which lets, Briogeo promote healthy, vibrant hair from the roots to the tips.

5. The Lip Bar: Melissa Butler's venture, The Lip Bar, champions inclusivity in beauty as it is vegan and cruelty-free so their lip and lip care products redefine beauty norms with bold, empowering shades for everyone in every walk of life.

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6. Pattern Beauty: Pattern Beauty, the brainchild of Tracee Ellis Ross, is a testament to celebrating the unique beauty of textured hair; the brand is deeply committed to nourishing and embracing the diverse needs of curls and coils.

7. UOMA Beauty: Sharon Chuter's UOMA Beauty disrupts beauty norms with vibrant, inclusive makeup choices, and best of all, their products are designed to empower all skin tones and celebrate individuality in beauty rather than conforming to traditional norms.

8. Mielle Organics: Monique Rodriguez's Mielle Organics is a natural haircare brand that prioritizes healthy hair from within and their beauty products harness the power of natural ingredients for optimal hair wellness and radiant beauty every single day.

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9. Mented Cosmetics: KJ Miller and Amanda E. Johnson's Mented Cosmetics is redefining nude with vegan, paraben-free makeup designed for all skin tones as their empowering products reflect the beauty of diversity and continue to break the makeup mold.

10. Oyin Handmade: Founded by Jamyla Bennu, Oyin Handmade offers exactly what the name suggests – handmade natural hair and body care products, with which the brand emphasizes the importance of moisture and nourishment as well as holistic well-being.

Impact of Black Beauty Brands on the Industry

Black-owned skincare and beauty brands are changing the look of the beauty industry. What is offered is more than just pretty faces. These brands drive diversity with a fresh look in beauty and encourage a shift in innovation. Their creativity, resilience, and commitment to inclusivity are helping set a new standard.

As consumers embrace brands in Black beauty, they push for positive change and foster a beauty space that reflects the rich diversity of our world. Cheers to a future where everyone feels seen and celebrated.

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