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Nike Drops New Women’s Pro Hijab

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Jun. 18 2019, Published 9:12 p.m. ET

In today’s thriving social climate of inclusivity, Nike is meeting the market’s demand for different types of fashion by releasing a new “Pro Hijab” for modest fashionistas. The Swoosh launched its first-ever hijab back in December 2017, and now the hijabs are back with a new look.

Earlier this year, WWD reported that the demand for modest fashion is expanding outside of the UAE and seeing growth in the western world with a 15 percent increase since 2017, according to the data analytics firm Edited.

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“Religion isn’t the only reason women are opting to cover up. For some, it’s a personal preference; they find modesty empowering. With the #MeToo movement, women are dressing for themselves than for the male gaze. While the majority of customers are based in the Middle East, demand is growing in the US and UK.” – Charlotte Yau

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“Religion isn’t the only reason women are opting to cover up. For some, it’s a personal preference; they find modesty empowering. With the #MeToo movement, women are dressing for themselves than for the male gaze. While the majority of customers are based in the Middle East, demand is growing in the US and UK.” – Charlotte Yau

Nike‘s new Pro Hijab is available in two sizes: XS and S. Crafted from a lightweight Dri-FIT fabric that is durable, breathable, and comfortable, the performance wear piece comes in a chic rose gold style with black floral prints, and promotes a “coverage designed to perform”. It features a pull-on design with a long back to ensure it doesn’t come untucked while the wearer works out or competes, serving as a functional alternative to traditional hijabs for the athletic woman. There is some stretch with the elastic binding, offering a versatile and personalised fit. This headwear staple is priced at a modest $35 on Nike‘s website.

For many Middle Eastern women, black is still the most modest colour to wear, but fun, playful colours such as red and pink are on the rise as they embrace their fashion choices. Edited reported that demand for patterned abayas have also increased by 70 percent.

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