Fashion Week who? London Beauty Week will make its debut this September in the scenic Covent Garden, which houses London’s biggest selection of global beauty brands per square meter. The new London Beauty Week is slated to run from September 11 to September 15, overlapping with London Fashion Week, which will be held from September 13 to 17.
Over the recent years, the global beauty industry has seen significant growth with the rise of celebrity-led makeup lines and more inclusive beauty standards. The showcase will feature a series of masterclasses and workshops in addition to panel discussions on sustainability, and the state of the industry. “Britain’s Next Big Beauty Brand” will also launch during the week where start-up companies will compete for the chance to secure a coveted mentorship.
London Beauty Week is a partnership between British Beauty Council and Covent Garden, the area that is home to many beauty brands including Charlotte Tilbury, Tom Ford, Jo Malone, and Deciem. WWD reports that Michelle McGrath, director of Covent Garden, sees this as “an opportunity to celebrate and look at new innovations in this increasingly valuable industry as it continues to grow.“
“Beauty is a buoyant sector and contributes significantly to the U.K. economy. As a growing industry that is a force for good, we are focused on supporting brands and creating jobs via our three pillars: reputation, education and innovation,” said Millie Kendall, the CEO of the British Beauty Council.
The U.K beauty industry is estimated to be worth £27.2 billion. In 2018 alone, Brits spent a casual £3 billion on cosmetic products, and a whopping £6.3 billion on hair services. And, according to London Evening Standard, the numbers are only going to get bigger.