Not only are these sweatshirts ridiculously over priced at $168, the messages written on them make me question Lena’s sanity. Said quotes include, “too boney to be boned”, “being fat is not beautiful, it’s an excuse”, “slut feminist nightmare”, and last but not least, “horrible result of modern feminism”.
Though it’s hard to believe, Dunham actually had a purpose when selecting these quotes. Her plan was to give support to any women who’ve been trolled on the internet, and the shirts are supposed to reflect those comments. However, taken out of context, which it most likely will be walking on the street, it is a terrible thing to put on your body. It’s also a terrible thing to wear in front of young girls you may, and probably will pass in the street.
The line was designed by Dunham, her friend Lara Pia Arrobio, Paloma Elsser, and three other women. They were planning to raise funds for an organization called “Girls Write Now”, which inspires young women to find their voices through writing and the arts.
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However, Dunham decided to pull her name from the line and let everyone know on Instagram that this isn’t what she wanted to line to be. Only her criticisms didn’t come from the problematic text, it came from Revolve’s use of strictly thin, white models to market her product. Her vision featured models of every size, shape, and color, which is also why she feels the message didn’t get across in the correct way.
However, did the model choice matter? It was just the same horrible thing the fashion industry does on a daily basis, and has been doing for eons. I think the issue here is having out of context, extremely problematic quotes on sweatshirts that young girls will see and misinterpret. And, social media users aren’t letting Dunham forget that by expressing their grievances online.