wp content/uploads///p   how to design the most instagrammable apartment ever

[Photo: Seth Caplan]

Instagram Influencers Stray Further from The Authenticity They Preach

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Oct. 16 2018, Updated 4:26 p.m. ET

I can already hear a buzzing in my ears and it’s the sounds of “Instagram influencers”. I can hear them telling me in a very indirect, very passive aggressive manner; ‘you’ll never understand this lifestyle’ whilst they try to be ‘relatable’ or ‘haters back off’ whilst they try to please everyone. Meanwhile many of them perch in a loft in SoHo, Manhattan created for the sole purpose of shooting sponsored Instagram-worthy content. Extra comes to mind.

wp content/uploads/// how to design the most instagrammable apartment ever

[Photo: Seth Caplan]

wp content/uploads/// how to design the most instagrammable apartment ever

[Photo: Seth Caplan]

The varying furniture, pastel/ earthy color scheme, and absence of curtains adhere to the Instagram-worthy aesthetic that influencers have spent years seeking out in hotels, restaurants, even furniture stores.

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wp content/uploads/// how to design the most instagrammable apartment ever

[Photo: Seth Caplan]

wp content/uploads/// how to design the most instagrammable apartment ever

[Photo: Seth Caplan]

wp content/uploads/// how to design the most instagrammable apartment ever

[Photo: Seth Caplan]

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