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Photo Cred: Kristin-Lee Moolman

First Look at Rihanna’s Fashion Line FENTY

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May 20 2019, Published 9:00 p.m. ET

We told you about everyone’s favourite “badgal” Riri’s new fashion line Fenty (styled FEИTY) created in partnership with LVMH. Today, she leaked a first look for us on Instagram, and we are shaking, shook, shooketh.

As the first black woman in charge of a high fashion house in Paris, Rihanna obviously didn’t miss the class on inclusivity when creating the clothing line. “You’re going to be black wherever you go. And I don’t know if it’s unfortunate or fortunate, because I love being black,” she tells T Magazine that she will not apologise for being who she is, “and I will not back down from being a woman, from being black, from having an opinion.”

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Rihanna is honest and upfront about catering to different body shapes:

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“you wear what looks good on you and that’s it. I’m thick and curvy right now, and so if I can’t wear my own stuff then, I mean, that’s not gonna work, right?”

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“you wear what looks good on you and that’s it. I’m thick and curvy right now, and so if I can’t wear my own stuff then, I mean, that’s not gonna work, right?”

She is also trying to cater to the different sides of the modern woman. Her brand’s style director Jahleel Weaver expressed that the mission of Fenty is to speak to how multifaceted today’s woman is. Weaver, also Rihanna’s stylist, is looking at each release as a different facet to a woman’s wardrobe, because the modern woman is not just one thing, “Rih being the perfect example of that.”

For those of you worried about Fenty being another celebrity line that’s just about the name, worry not, Rihanna’s telling us that she’ll be very hands-on. “I wanted to take it slowly and gain respect as a designer.” From wearing and buying fashion to becoming a fashion icon herself and collaborating with brands, her evolution in the fashion world is definitely one for the books. You can sign up for Fenty’s first release here.

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