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Exclusive: Chip and Joanna Gaines Are Opening Their First Line at Target


Sep. 14 2017, Updated 2:05 a.m. ET

Chip and Joanna Gaines have announced that they will be launching their own line, which will be sold only at Target 
in collaboration with their original brand MagnoliaThe line, Hearth & Hand with Magnolia, will be online as well as in stores November 5, and will feature home décor, more than 300 tabletops, and many gift-able pieces. According to a blog post written by Chip Gaines, this will be their first exclusive product line for a retailer.

“Let me try to give you a visual,” Chip wrote. “It’s like a little shop inside of Target. Jo keeps calling the look ‘modern farmhouse,’ whatever that means. All I know is she’s so excited about this collection that she wants to register for our wedding all over again.”

Can’t wait until November 5th to see the collection? Target has revealed a sneak peek of a few items, which can be found at Target.com.

Image Credit Cosmopolitan 


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