The popular e-commerce brand Dolls Kill opened up its second brick-and-mortar store front in Los Angeles with a huge opening night party. Compared to its first ever physical location in San Francisco, the brand new LA location takes the personality of a nightclub with the space to match.
The 6,000 square foot slice of the famous Fairfax shopping district in LA was completely redesigned by the company to create a unique shopping experience for the Dolls Kill customer and to mold the brands personality into the store. According to Galore Magazine, that would be “a little chaotic, always edgy, and extremely fearless.”
Trying to recreate the look of a nightclub, the store was decorated with brick walls, and raw floors. It also comes equipped with a sound system imported from Italy, and plenty of unique art installations. With the look of a nightclub, it’s no surprise that the opening night was a wild party.
Dolls Kill has some of the most unique, and daring apparel. Their Instragram, now honing in at 1.9 million followers, is full of metallic, holographic, bright colored clothing that is heavily influenced by festival and Y2K fashion.
Shaudi Lynn (who goes by her DJ name Shoddy Lynn) and her husband Bobby Farahi founded Dolls Kill in 2011. Starting as a totally e-commerce business, Lynn was inspired by the unique fashion she was seeing around the world while traveling as a DJ to difference EDM festivals.
Dolls Kill, right in the heart of the Fairfax shopping district, will carry all of the brand’s in-house designers, along with other third party brands including Doc Martens. Additionally, the store will soon be home to some unique collections exclusive for the Los Angeles based store.