Today, the British fashion company, Asos, announced it will no longer sell silk, cashmere, mohair and feathers in their products to prevent animal cruelty. Praised by Peta, the People for the Ethical Treatment of Animals, said it, “applauds Asos for leading the charge for compassion in fashion.” Consumers are changing the industry by demanding that designers and retailers immediately stop harming animals in the name of fashion. People want to look great without causing suffering.
According to Bazaar, “Asos is not the first retailer to ban the sale of mohair. Topshop, Marks & Spencer and H&M have all pledged to stop using the material after Peta exposed the mohair industry for the cruel techniques used. However, Asos has gone one step further by banning the use of a number of other materials, many of which consumers may not have ever considered to be in this category of cruelty.”
“The production of silk, for example, kills 6,600 silkworms (through boiling or gassing them alive whilst in their cocoons) just to make one kilogram of silk. Cashmere goats are frequently shorn in midwinter despite needing their coats to protect them from the cold, meaning that many die as a result of this exposure, whilst young goats with defects are slaughtered.”
The company said the ban will come into effect at the end of January 2019.
Eco-Friendly Fashion Brands:
According to BuzzFeed, Inc., here is their list for a cruelty-free wardrobe:
- American Apparel
- Helly Hansen
- Free People
Here’s an extensive list.