One out of eight women will be diagnosed with breast cancer in their lifetime. It is the number one type of cancer amongst women and the number two cause of death amongst women. To add even more fuel to that flame, Black Women particularly are 40% more likely to die from breast cancer than white women?
Studies have shown that while Black women are aware of the severity of the issue of Breast Cancer, the majority have yet to take the preventative steps to beat the issue, leading to higher death rates simply from waiting too long.
To bring more awareness to this issue, Susan G. Koman, the worlds leading organization for Breast Cancer Awareness, has teamed up with The Ad Council on a new campaign titled “Know Your Girls.” The Know Your Girls campaign encourages black women, ages 30-55 years old, to treat their breasts with the same attentiveness and understanding they share with the women in their lives.
Lisa Sherman, President, and CEO of The Ad Campaigns spoke about the recent issues women of color face in terms of dealing with the breast cancer:
-“The Know Your Girls campaign introduces breast cancer education through a celebration of the powerful sisterhood between black women. Instead of focusing on fear, the campaign provides tools and information that can help black women feel ownership around their breast health and encourages the sharing of those resources and messages with the women who support them throughout their lives.”