Bella Thorne Released Plagiarized Palettes

Bella Thorne recently released two new eye shadow palettes from her newly launched makeup brand, Filthy Fangs. The brightly colored palettes, Ocean Drive and South Beach, are sold for $50 and $60 respectively.

Not only has the young star faced criticism for her high prices, she is also accused from stealing her palettes from the indie beauty brand Juvia’s Place. Both brands have similar brightly colored packaging containing an array of glitter shades and neon shades. With the assistance of a large fan base, Thorne was able to sell out her palettes within 24 hours of their release.

The controversy began when people began to bustle about the pallets on social media. Fans were noticing the strikingly similar look both brands had. However, Juvia’s Place of course had the idea first.

The Masquerade Palette by Juvia’s Place was the signifier of plagiarism, since its bright yellow packaging and brightly colored shades reflected that of Thorne’s Ocean Drive palette. Makeup lovers everywhere immediately called out the star on social media.

Juvia’s Place was founded by Chichi Eburu, a Nigerian entrepreneur, and sells various, highly pigmented eye shadow palettes. It got its notoriety through its brightly colored, unique, Afrocentric packaging.

The only difference between the palettes is the price. Bella Thorne’s 9-shade palette sells for $50, while Juvia’s Place’s provides 16 shades for just $30, and the quality does not lack; many fans are even referring to Thorne’s palette as the knock off Juvia’s Place.

According to Thorne, the copying was unintentional and that the similarities could stem from them using the same manufacturer. Regardless, Thorne believes the similarities aren’t that big of a deal, even tweeting “How dare some1 else have a purple that looks like mine;)” and “Can’t women support women 🙁 sad.”