Ambitious Beauty Collection By A Black Woman For Black Women

Found in 2017 by entrepreneur Sunshine Smith-Williams, the Ambitious Beauty Collection is a global makeup brand created by a black woman for all black women. Hailing from the South Side of Jamaica, Queens, Sunny Smith-Williams brought her tenacity and go-getter attitude to the brand. As a black woman navigating the business world, she knows full well that every consumer wants something different, and she has a clear understanding of how to cater to individual demands.

Ambitious Beauty is a plant-based, cruelty-free cosmetic brand that aims to empower women around the world — available in many locations such as Kenya, Ghana, Tanzania, South Sudan, Uganda, Saudi Arabia, Dubai, Sweden, Toronto, and London. The makeup line is powered by Celfie Cosmetics, a New York company notable for its bold colours and cruelty free products.

Products range from a ultra-pigmented Pressed Glitter Eyeshadow Palette of 15 vibrant colours, to a Sunny Money Wet Lip Gloss with gold shimmer giving you the perfect sensual wet look, and a matte waterproof Sunny Money Wine Lip Gloss featuring the perfect shade and tone of red wine that will make your lips look more desirable than ever. The best thing is, for a makeup line that calls itself “ambitious,” the price point is actually quite humble. The eyeshadow palette sells for only $39.99 and the lip glosses are $17.99 each.

Considering the fact that you’ll be supporting a female entrepreneur of colour, AND the products are plant-based, we really don’t see why you aren’t already on your way to glow yourself up. After all, we are all ambitious beauties here 😉